Sunday, 22 March 2009

Mortgage Leads in a Mortgage Crisis

For any loan officer that is looking for mortgage leads in today's market, let me first start by saying congratulations to you.

They say that only the strong survive. So if you are still originating loans in this day and age, it says a lot about your ability, your experience, your salesmanship, and your determination.

When it comes to mortgage leads, you want to make sure that you are getting a good quality lead. A mortgage lead that provides you with current and accurate information. A lead with these standards coupled with your experience highly increases your chances of closing a deal.

So how do you find mortgage leads like this you may ask. Well, for starters, you need to take your time and do your homework. You need to research the lead companies you are considering.

Here are some very important if not crucial things to consider when researching mortgage lead companies. To begin with, call the mortgage lead company. Make sure there is someone there for you to speak with.

Why is this important?

In the event that you may need a refund for one of your mortgage leads. You will definitely want someone to speak with should the need arise, and most likely it will.

Secondly, make sure the mortgage lead company you are considering generates their own mortgage leads. You want to be absolutely sure that they generate their mortgage leads from lead generation web sites that they own and operate. Steer clear of the mortgage lead companies that do not.

Look for low minimum deposit requirements or some free leads to give the company a test run. This says a lot about the confidence the company has in their mortgage leads. Also, this is a way you can feel out a mortgage lead company with very little commitment on your part. Stay away of the lead companies that require large minimum deposits.

Keep in mind, over the last couple of years, a lot of loan officers as well as mortgage lead companies have dropped out of the industry or have gone out of business. So, the competition has dwindled.

But like I said in the 2nd paragraph of this article, only the strong survive. So chances are, the majority of mortgage lead companies that have survived the mortgage crisis have done so because of their ability to produce a good quality mortgage lead. There really is no other reason as to why they are still up and running. But please, please, please, take your time and do your research any way.

Jay Conners has more than fifteen years of experience in the banking and mortgage industry. He is the owner, a mortgage lead generation company that has been in operation for over five years. He also owns, an insurance lead generation web site

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